The Pitch

Opinion Poll #7

Which representation of Tasmanian identity do you think shows the most potential as a new brand for the State Government?

View Results

Option #1: True Tasmanian Spirit

RT_Tiger_Header Read more

Option #2: The Innovation State

RT_HEADER Read more

Option #3: A Living Icon

RT_Devil_Header Read more

A Brief Survey of the Landscape

A few quick shots of Bicheno and Freycinet over a wet couple of days. There are a handful of interesting patterns and textures emerging that we’ll be using as inspiration in our design development.

14

Read more

A Brief Typographic Survey

From antique hand-lettering and stone-carved signage to engraved monuments and contemporary sign-writing, the harbour side city of Hobart boasts a slew typographic treasures for the type-inclined eye.

08

Read more

Design Update

With the Premier today taking a long, slow drive to Government house, we’re feeling some heat to get our identity options ready for public review. Adam is hot on the case, Andy is currently touring Tas by bicycle (tough for some!) and Vincent, a talented young designer who has been working with us on the project has also just returned from Tas with a swag of great ideas and images, so trust me it is happening…

Imagining the Landscape

ray 1

I was trying to join the dots last night between progression/tradition/landscape in a uniquely Tasmanian context… Read more

Visual Research

mood-2Today we are sharing a collection of visual reference that we have been discussing in the studio.

Read more

Sizing Up the Competition

Running alongside our concept development work this week, we have been looking a little closer at the mechanics of how a State Government brand must work competitively. Side by side with other states, up and down with other regions. Read more

A collection of Strong Ideas

mockups_Small

After a short break we’ve jumped back into the project with some fresh energy, having now completed both the stage one findingsĀ and the creative brief. Sifting through all of the discussion so far, we were quite humbled by the response and are really excited by the creative potential that exists in this swirling mix of thoughts, ideas and opinions.

As with anything on our blog, we are really keen to hear your feedback so don’t be shy. We are currently gathering our thoughts and nutting out the plan of attack for the design phase, so stay tuned as things will be heating up in the coming days and weeks.

Click here to download findings document (PDF)

Click here to download creative brief (PDF)

Welcome

Welcome to our online forum. It has been established to develop a new brand for the Tasmanian State Government, using an experimental process of direct public feedback. So get active and have your say,
the state needs you!

Recent Tweets