Mar 10, 2010 Comments 0
Feb 12, 2010 Comments 0
A Brief Survey of the Landscape
A few quick shots of Bicheno and Freycinet over a wet couple of days. There are a handful of interesting patterns and textures emerging that we’ll be using as inspiration in our design development.

Feb 12, 2010 Comments 0
A Brief Typographic Survey
From antique hand-lettering and stone-carved signage to engraved monuments and contemporary sign-writing, the harbour side city of Hobart boasts a slew typographic treasures for the type-inclined eye.

Feb 12, 2010 Comments 0
Design Update
With the Premier today taking a long, slow drive to Government house, we’re feeling some heat to get our identity options ready for public review. Adam is hot on the case, Andy is currently touring Tas by bicycle (tough for some!) and Vincent, a talented young designer who has been working with us on the project has also just returned from Tas with a swag of great ideas and images, so trust me it is happening…
Feb 9, 2010 Comments 0
Imagining the Landscape
I was trying to join the dots last night between progression/tradition/landscape in a uniquely Tasmanian context… Read more
Feb 5, 2010 Comments 0
Visual Research
Feb 5, 2010 Comments 0
Sizing Up the Competition
Running alongside our concept development work this week, we have been looking a little closer at the mechanics of how a State Government brand must work competitively. Side by side with other states, up and down with other regions. Read more
Jan 20, 2010 Comments 3
A collection of Strong Ideas

After a short break we’ve jumped back into the project with some fresh energy, having now completed both the stage one findingsĀ and the creative brief. Sifting through all of the discussion so far, we were quite humbled by the response and are really excited by the creative potential that exists in this swirling mix of thoughts, ideas and opinions.
As with anything on our blog, we are really keen to hear your feedback so don’t be shy. We are currently gathering our thoughts and nutting out the plan of attack for the design phase, so stay tuned as things will be heating up in the coming days and weeks.





