Comments on: A New Vision For Tasmania http://www.rebrandtasmania.com/a-new-vision-for-tasmania/ Tue, 20 Dec 2011 07:51:04 +1100 http://wordpress.org/?v=2.8.5 hourly 1 By: Jen http://www.rebrandtasmania.com/a-new-vision-for-tasmania/comment-page-1/#comment-1444 Jen Tue, 12 Apr 2011 06:34:11 +0000 http://www.rebrandtasmania.com/?p=739#comment-1444 I hit submit before I finished commenting but I used to work on that project and there was a lot of research done in 2009 for the Brand Tasmania logo. It's not the government logo, but I thought you'd like to take a look at it and the project it's associated with. :) I hit submit before I finished commenting but I used to work on that project and there was a lot of research done in 2009 for the Brand Tasmania logo. It’s not the government logo, but I thought you’d like to take a look at it and the project it’s associated with. :)

]]> By: Jen http://www.rebrandtasmania.com/a-new-vision-for-tasmania/comment-page-1/#comment-1443 Jen Tue, 12 Apr 2011 06:14:38 +0000 http://www.rebrandtasmania.com/?p=739#comment-1443 Hey, has anyone seen this? http://www.brandtasmania.com/show.php?ACT=Public&menu_code=100 Hey, has anyone seen this? http://www.brandtasmania.com/show.php?ACT=Public&menu_code=100

]]> By: PT http://www.rebrandtasmania.com/a-new-vision-for-tasmania/comment-page-1/#comment-1439 PT Sun, 11 Jul 2010 23:47:45 +0000 http://www.rebrandtasmania.com/?p=739#comment-1439 I like it, i've enjoyed following your process. Being from ACT i feel the pain of having a bad local branding. Canberra is in desperate need of a rebrand. Not as much of a beautiful place as Tasmania but i believe its a stunning city and deserves a better image than what we currently have— a circle with our state emblem in it. Reeks of politics and government. I like it, i’ve enjoyed following your process. Being from ACT i feel the pain of having a bad local branding.

Canberra is in desperate need of a rebrand. Not as much of a beautiful place as Tasmania but i believe its a stunning city and deserves a better image than what we currently have— a circle with our state emblem in it. Reeks of politics and government.

]]> By: Ellie Nuss http://www.rebrandtasmania.com/a-new-vision-for-tasmania/comment-page-1/#comment-1438 Ellie Nuss Sun, 11 Jul 2010 10:17:09 +0000 http://www.rebrandtasmania.com/?p=739#comment-1438 As a Tasmanian I really like all the references you have made in the mark - I relate to its story. I think the story really comes to life when its animated but feel like it could be pushed further in its static form. One of the references you talked about was reflections in the landscape and the fact that it should never feel static. I suppose that lends itself to the idea that it would never look the same twice. That you would always discover something new in it each time you saw it. If I was to push it further, that's where I would do more exploration. As a Tasmanian I really like all the references you have made in the mark – I relate to its story. I think the story really comes to life when its animated but feel like it could be pushed further in its static form. One of the references you talked about was reflections in the landscape and the fact that it should never feel static. I suppose that lends itself to the idea that it would never look the same twice. That you would always discover something new in it each time you saw it. If I was to push it further, that’s where I would do more exploration.

]]> By: Greg Lehman http://www.rebrandtasmania.com/a-new-vision-for-tasmania/comment-page-1/#comment-1434 Greg Lehman Tue, 22 Jun 2010 13:30:40 +0000 http://www.rebrandtasmania.com/?p=739#comment-1434 The look and feel of the 'state sphere' is liberating and reassuring after the contrived rubbish that we have been dished up in the past few years. But please stay away from the curved border at the bottom of your layouts. This has become a sausage factory trademark of Clems - dished out to anyone who requires the 'Tassy trademark to acceptability' and should be kept right away from. It is clichéd and meaningless. The rest of what is happening here is better than that. x The look and feel of the ’state sphere’ is liberating and reassuring after the contrived rubbish that we have been dished up in the past few years. But please stay away from the curved border at the bottom of your layouts. This has become a sausage factory trademark of Clems – dished out to anyone who requires the ‘Tassy trademark to acceptability’ and should be kept right away from. It is clichéd and meaningless. The rest of what is happening here is better than that. x

]]> By: SSW http://www.rebrandtasmania.com/a-new-vision-for-tasmania/comment-page-1/#comment-1433 SSW Tue, 22 Jun 2010 05:14:55 +0000 http://www.rebrandtasmania.com/?p=739#comment-1433 Thanks for the feedback guys-much appreciated. On the point about adding in the word government, whilst it does make it much more formal, from a practical level, given that this brand now sits alongside "brand Tasmania" it is imperative that the government brand is clearly defined as such. The previous Explore The Possibilities identity was designed to do both jobs, hence it excluded the word government. Thanks for the feedback guys-much appreciated. On the point about adding in the word government, whilst it does make it much more formal, from a practical level, given that this brand now sits alongside “brand Tasmania” it is imperative that the government brand is clearly defined as such.

The previous Explore The Possibilities identity was designed to do both jobs, hence it excluded the word government.

]]> By: Colin Anderson http://www.rebrandtasmania.com/a-new-vision-for-tasmania/comment-page-1/#comment-1432 Colin Anderson Tue, 22 Jun 2010 04:32:01 +0000 http://www.rebrandtasmania.com/?p=739#comment-1432 Hi Guys, great job. Nice and fresh, vibrant design. I can see where you are coming from on this as I've always detested the regurgitated Tourism dead dog logo. Hi have to agree with Nick Gross in that I don't think it goes far enough and lack a little punch. I think the putting 'Government' in there is throwing the idea out of whack and should be more like Victoria - the place to be. ie Tasmania - Explore the possibilities (as it is now). Overall though, nice job. Just a little nit pick: I don't like the line "Reflecting the state’s natural innovative extinct" above the banner photo. The dead dog might be extinct, but not the state! Hi Guys, great job. Nice and fresh, vibrant design.
I can see where you are coming from on this as I’ve always detested the regurgitated Tourism dead dog logo.
Hi have to agree with Nick Gross in that I don’t think it goes far enough and lack a little punch.
I think the putting ‘Government’ in there is throwing the idea out of whack and should be more like Victoria – the place to be. ie Tasmania – Explore the possibilities (as it is now).
Overall though, nice job.
Just a little nit pick: I don’t like the line “Reflecting the state’s natural innovative extinct” above the banner photo. The dead dog might be extinct, but not the state!

]]> By: Nick Gross http://www.rebrandtasmania.com/a-new-vision-for-tasmania/comment-page-1/#comment-1431 Nick Gross Tue, 22 Jun 2010 02:26:33 +0000 http://www.rebrandtasmania.com/?p=739#comment-1431 G'day guys, First off I think it looks really good -- it's a great mark, modern, interesting and the colours and type look fresh. congratulations, i think it's a great concept and a noble cause. And I like it more than the drinking Tiger. just a few comments for what they're worth; I realise I'm coming late to this! 1. I probably missed a step in your rationale but I'd prefer it said 'Tasmania', rather than Tasmanian government. Just having the name of the state means that it can be the symbol for the whole place and it can stand alone in more diverse applications. ATM It looks it could be a sub-section of a bigger identity. 'Tasmania' + the mark seems to leave room for a bit of imagination, 'Government' seems to bring you back down to earth. 2. This is hard to put into words -- and at the risk of being wanky! -- I can't help feeling like it could be pushed even more to make it more 'ours' or more unique. I imagine you could use this mark for a few different places or even for a few different organisations without much dissonance. It might be worth experimenting with the colours or the texture or the holding shape to take it away from just being land, sea and sky to being our land our sea our sky. for example thinking about reflecting the wild, untamedness of the place. This is all IMHO and generally I think it looks good. Nice one. G’day guys,

First off I think it looks really good — it’s a great mark, modern, interesting and the colours and type look fresh. congratulations, i think it’s a great concept and a noble cause. And I like it more than the drinking Tiger.

just a few comments for what they’re worth; I realise I’m coming late to this!

1. I probably missed a step in your rationale but I’d prefer it said ‘Tasmania’, rather than Tasmanian government. Just having the name of the state means that it can be the symbol for the whole place and it can stand alone in more diverse applications. ATM It looks it could be a sub-section of a bigger identity. ‘Tasmania’ + the mark seems to leave room for a bit of imagination, ‘Government’ seems to bring you back down to earth.

2. This is hard to put into words — and at the risk of being wanky! — I can’t help feeling like it could be pushed even more to make it more ‘ours’ or more unique. I imagine you could use this mark for a few different places or even for a few different organisations without much dissonance. It might be worth experimenting with the colours or the texture or the holding shape to take it away from just being land, sea and sky to being our land our sea our sky. for example thinking about reflecting the wild, untamedness of the place.

This is all IMHO and generally I think it looks good. Nice one.

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