We started this project because as proud Tasmanians, we felt the current State Government brand failed to capture the unique sense of environment, heritage and culture that Tasmania has to offer. As a naturally forward-looking state soon to be heading to the polls, we felt the time was right to create a brand for the people, shaped by their views and ideas, putting aside political differences.

By creating a distinctive, iconic and timeless brand that reflects how Tasmania sees itself and wants to be seen by others, we believe this project can make a positive impact on the state for many years to come. Since launching the blog in November our decision to launch the project has been validated. We have had countless passionate responses on what is right and wrong with the current brand, which has uncovered a strong desire to evolve and mature the image of Tassie that the brand evokes.

By embracing the complete range of opinion and creating a truly representative brand via the public domain, we aim to restore our standing as the most unique place on earth to live, visit or do business.

Regards

Adam, Andy and Jonathan

-Southsouthwest