Comments on: An International Perspective from Place Branding Expert Sebastian Guerrini http://www.rebrandtasmania.com/an-international-perspective-from-worldly-place-branding-expert-sebastian-guerrini/ Tue, 20 Dec 2011 07:51:04 +1100 http://wordpress.org/?v=2.8.5 hourly 1 By: hello http://www.rebrandtasmania.com/an-international-perspective-from-worldly-place-branding-expert-sebastian-guerrini/comment-page-1/#comment-1445 hello Tue, 20 Dec 2011 07:51:04 +0000 http://www.rebrandtasmania.com/?p=357#comment-1445 3 potato 3 potato

]]> By: Ben Winkler http://www.rebrandtasmania.com/an-international-perspective-from-worldly-place-branding-expert-sebastian-guerrini/comment-page-1/#comment-1376 Ben Winkler Fri, 29 Jan 2010 15:38:57 +0000 http://www.rebrandtasmania.com/?p=357#comment-1376 This is a great article and really raises a lot of questions about what we need out of a Tasmanian brand - and whether we really need a brand for Tasmania and another for the Tasmanian Government. It also made me reassess the Brand Tasmania logo from outside the fishbowl. After watching the video, it occurred to me that it would look more at home on an airport shop sign than on the label of a premium Tasmanian wine bottle. Not exactly the best personality for what is essentially a boutique producer of quality products. I wonder if we can do the same with the Tasmanian Government itself? This is a great article and really raises a lot of questions about what we need out of a Tasmanian brand – and whether we really need a brand for Tasmania and another for the Tasmanian Government.

It also made me reassess the Brand Tasmania logo from outside the fishbowl. After watching the video, it occurred to me that it would look more at home on an airport shop sign than on the label of a premium Tasmanian wine bottle. Not exactly the best personality for what is essentially a boutique producer of quality products.

I wonder if we can do the same with the Tasmanian Government itself?

]]> By: Rethinking Image, Identity & Design » Blog Archive » Tasmania http://www.rebrandtasmania.com/an-international-perspective-from-worldly-place-branding-expert-sebastian-guerrini/comment-page-1/#comment-1369 Rethinking Image, Identity & Design » Blog Archive » Tasmania Sun, 10 Jan 2010 00:55:09 +0000 http://www.rebrandtasmania.com/?p=357#comment-1369 [...] An International Perspective from Place Branding Expert Sebastian Guerrini [...] [...] An International Perspective from Place Branding Expert Sebastian Guerrini [...]

]]> By: Imagenes e identidades » Blog Archive » Tasmania http://www.rebrandtasmania.com/an-international-perspective-from-worldly-place-branding-expert-sebastian-guerrini/comment-page-1/#comment-1368 Imagenes e identidades » Blog Archive » Tasmania Sun, 10 Jan 2010 00:40:12 +0000 http://www.rebrandtasmania.com/?p=357#comment-1368 [...] www.rebrandtasmania.com [...] [...] http://www.rebrandtasmania.com [...]

]]> By: Guerrini Design Island http://www.rebrandtasmania.com/an-international-perspective-from-worldly-place-branding-expert-sebastian-guerrini/comment-page-1/#comment-1356 Guerrini Design Island Mon, 14 Dec 2009 20:36:15 +0000 http://www.rebrandtasmania.com/?p=357#comment-1356 [...] Entrevista a Sebastian Guerrini realizada por Rebrand Tasmania, en relación con la representación de la identidad de Tasmania, dentro de sus intentos de competir visualmente con los vecinos de Australia y Nueva Zelanda. Leer [...] [...] Entrevista a Sebastian Guerrini realizada por Rebrand Tasmania, en relación con la representación de la identidad de Tasmania, dentro de sus intentos de competir visualmente con los vecinos de Australia y Nueva Zelanda. Leer [...]

]]> By: Guerrini Design Island http://www.rebrandtasmania.com/an-international-perspective-from-worldly-place-branding-expert-sebastian-guerrini/comment-page-1/#comment-1355 Guerrini Design Island Mon, 14 Dec 2009 20:28:35 +0000 http://www.rebrandtasmania.com/?p=357#comment-1355 [...] An interview given regarding the national identity representation of Tasmania as it attempts to compete visually with neighbours Australia and New Zealand. Read [...] [...] An interview given regarding the national identity representation of Tasmania as it attempts to compete visually with neighbours Australia and New Zealand. Read [...]

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