Dec 17, 2009 Comments 0
To add a historical perspective on government branding we spoke to Katherine Hepworth, a Swinburne PHD student who is completing a thesis on the topic.
Dec 14, 2009 Comments 5
Having tapped into a rich mix of local viewpoints, we thought it was time to hear what an identity designer with a true outsiders perspective had to say about the Tasmanian brand. Read more
Dec 2, 2009 Comments 7
Background: A very important aspect of any brand identity is the colour palette. Whilst it must firstly appeal to the eye, it’s also important that it evokes positive feelings and develops symbolic meaning over time.
Which of these colours depicts a positive representation of Tasmanian wilderness and landscape in your eyes?
Total Voters: 60
Nov 25, 2009 Comments 0
When approaching any identity or branding project, it is important to conduct a complete review of the current brand footprint. This audit looks at all aspects of the brands communication strategy and evaluates effectiveness, strengths, weaknesses, and potential for improvement. A crucial aspect of this journey is also to understand the visual landscape that the brand inhabits. Read more
Nov 24, 2009 Comments 8
As we have discovered (although not entirely unexpectedly) when discussing the possibilities of an alternative brand for Tasmania, a lot chatter has focused on the symbolism of some fairly obvious furry inhabitants of the Island we all love so dearly. So far there has been no discourse around an equally; or as some might argue, the most important element of the logotype, the typography.