Jun 22, 2010 Comments 0
Opinion Poll #8
Jan 20, 2010 Comments 4
A collection of Strong Ideas
After a short break we’ve jumped back into the project with some fresh energy, having now completed both the stage one findings and the creative brief. Sifting through all of the discussion so far, we were quite humbled by the response and are really excited by the creative potential that exists in this swirling mix of thoughts, ideas and opinions.
As with anything on our blog, we are really keen to hear your feedback so don’t be shy. We are currently gathering our thoughts and nutting out the plan of attack for the design phase, so stay tuned as things will be heating up in the coming days and weeks.
Dec 2, 2009 Comments 7
Opinion Poll # 6
Background: A very important aspect of any brand identity is the colour palette. Whilst it must firstly appeal to the eye, it’s also important that it evokes positive feelings and develops symbolic meaning over time.
Which of these colours depicts a positive representation of Tasmanian wilderness and landscape in your eyes?
- Pantone 389 (33%, 20 Votes)
- Pantone 375 (27%, 16 Votes)
- Pantone 568 (23%, 14 Votes)
- Pantone 618 (17%, 10 Votes)
Total Voters: 60
Nov 26, 2009 Comments 7
Call for Ideas: What Does Tasmania Stand For?
Background: As we’ve already discussed here, a big part of how good brands work is through the communication of meaningful values. The current Tasmanian brand values according to the Government website are: Trustworthy, Resourceful, Creative, Pure, Friendly, Distinctive Quality. Is this really us? Can we narrow it down to a potent mix of 3-4 key ideas that really mean something?
Question: What do you think are the main values that sets Tasmania apart from the rest of the world?
(Please answer below via comments. A poll will follow to gain a consensus.)
Nov 24, 2009 Comments 5
Opinion Poll #5
Background: The Thylacine, Tasmanian Devil and stylised map of the state are the three most heavily used symbols of Tasmanian identity.
Do you think we can look past these for our new identity?
- No (47%, 47 Votes)
- Yes, I think we can brand ourselves successfully without using a symbol (47%, 47 Votes)
- Yes, I have a better idea for a symbol (please list below via comments) (6%, 7 Votes)
Total Voters: 101
Nov 19, 2009 Comments 11
Opinion Poll #4
Do you think the Tasmanian Devil would be an appropriate replacement symbol for the Tasmanian Tiger?
- Yes (53%, 71 Votes)
- No (47%, 63 Votes)
Total Voters: 134
Nov 12, 2009 Comments 0
Opinion Poll #3
![logo-block[1]](http://www.rebrandtasmania.com/wp-content/uploads/2009/11/logo-block1.jpg "logo-block[1]"){kind=logo}
Background: According to their brand identities, Victoria is “The Place To Be” and Tasmania is somewhere to “Explore The Possibilities”. In a different approach, New South Wales and Queensland don’t feature a prominent tagline at all, instead they simply state they are a government.
Do you think a good State Government tagline could shape your feelings about Tasmania?
- Yes (59%, 64 Votes)
- No (41%, 44 Votes)
Total Voters: 108
Nov 10, 2009 Comments 2
Opinion Poll #2
Which aspects of Tasmania do you believe we should focus most on developing/expanding?
- Tourism (46%, 32 Votes)
- National Parks (41%, 29 Votes)
- Cultural Institutions (26%, 18 Votes)
- Education System (19%, 13 Votes)
- Healthcare Services (19%, 13 Votes)
- Employment (10%, 7 Votes)
- Fair Treatment of Others (10%, 7 Votes)
- Other (please specify via comments and we will add to list) (1%, 1 Votes)
Total Voters: 70
Nov 6, 2009 Comments 1
Opinion Poll #1
Background: The last confirmed Thylacine died in the Hobart Zoo in 1936. Since then over 3,800 sightings have been reported to the Australian Rare Fauna Research Association. In spite of these claims, in 1986 the Thylacine was declared extinct by the International Union for Conservation of Nature.
Do you believe it's possible that the Tassie Tiger still roams wild today?
- Yes (54%, 71 Votes)
- No (46%, 61 Votes)
Total Voters: 132