Rebrand Tasmania » Opinion Polls

Opinion Poll #8

admin — Mon, 21 Jun 2010 23:59:44 +0000

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Option #1: True Tasmanian Spirit

SSW — Wed, 10 Mar 2010 11:20:46 +0000

Option #2: The Innovation State

SSW — Wed, 10 Mar 2010 11:14:13 +0000

Option #3: A Living Icon

SSW — Fri, 05 Mar 2010 00:00:17 +0000

A collection of Strong Ideas

admin — Wed, 20 Jan 2010 07:02:31 +0000

After a short break we’ve jumped back into the project with some fresh energy, having now completed both the stage one findings and the creative brief. Sifting through all of the discussion so far, we were quite humbled by the response and are really excited by the creative potential that exists in this swirling mix of thoughts, ideas and opinions.

As with anything on our blog, we are really keen to hear your feedback so don’t be shy. We are currently gathering our thoughts and nutting out the plan of attack for the design phase, so stay tuned as things will be heating up in the coming days and weeks.

Click here to download findings document (PDF)

Click here to download creative brief (PDF)

Opinion Poll # 6

SSW — Wed, 02 Dec 2009 00:40:09 +0000

Background: A very important aspect of any brand identity is the colour palette. Whilst it must firstly appeal to the eye, it’s also important that it evokes positive feelings and develops symbolic meaning over time.

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Call for Ideas: What Does Tasmania Stand For?

admin — Thu, 26 Nov 2009 01:15:25 +0000

Background: As we’ve already discussed here, a big part of how good brands work is through the communication of meaningful values. The current Tasmanian brand values according to the Government website are: Trustworthy, Resourceful, Creative, Pure, Friendly, Distinctive Quality. Is this really us? Can we narrow it down to a potent mix of 3-4 key ideas that really mean something?

Question: What do you think are the main values that sets Tasmania apart from the rest of the world?

(Please answer below via comments. A poll will follow to gain a consensus.)

Opinion Poll #5

admin — Tue, 24 Nov 2009 01:08:23 +0000

Background: The Thylacine, Tasmanian Devil and stylised map of the state are the three most heavily used symbols of Tasmanian identity.

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Opinion Poll #4

admin — Wed, 18 Nov 2009 22:17:48 +0000

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Opinion Poll #3

admin — Thu, 12 Nov 2009 06:34:56 +0000

Background: According to their brand identities, Victoria is “The Place To Be” and Tasmania is somewhere to “Explore The Possibilities”. In a different approach, New South Wales and Queensland don’t feature a prominent tagline at all, instead they simply state they are a government.

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Opinion Poll #2

admin — Mon, 09 Nov 2009 21:56:08 +0000

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Opinion Poll #1

admin — Fri, 06 Nov 2009 04:56:43 +0000

Background: The last confirmed Thylacine died in the Hobart Zoo in 1936. Since then over 3,800 sightings have been reported to the Australian Rare Fauna Research Association. In spite of these claims, in 1986 the Thylacine was declared extinct by the International Union for Conservation of Nature.

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