This one leaves me a little cold – maybe it’s the colours. It does appear to be about motion, but I think it looks a little too corporate or like a bank. It would further encourage the idea that governments are businesses, selling services to consumers, rather than being representative, inclusive bodies. Possibly a true representation of current government practice Australia-wide, but not a comforting one.
I think the best comment I could leave here is writing out the dialog of thoughts that went through my head when I first saw this particular brand option.
The following is my thoughts, transcribed, from my first impression at 11:33pm March 10, 2010.
“Ooooo yeah I see what they have done here, nice. Yep its the shape of Tazie and the lines suggest movement and I am getting ‘future’ coming through quite strongly? Good use of gradients. Everyone is doing gradients in brands these days but that’s fine with me. It will work in one colour easily. Type is perfect. It’s humanist and will work in a corporate as well as local or communal/public environment.
Hmmm this ‘future’ thing is on my mind. It also feels suggestive of water, though I get the reference to the tiger stripes. Again ‘future.’ It is kind of feeling a bit technology forward and at the same time a corporate world. Umm I am thinking maybe a corporate company who are in electricity or energy? Yeah definitely a power company feeling right now is taking over harmony.
I still love it but I wan’t to feel maybe more nature and less sterilisation… hmm yeah I would love to see this brand put in first choice and refinement stage. It will work. It will inspire.
Maybe the brand could be a little more raw? Like milk! This brand doesn’t need to be both pasteurised and homogenised. Just pasteurised would be great in my opinion. Yeah… just pasteurised!”
Apologies for ones quite scattered thoughts
Good work ssw. Best of luck!
Hey Tom – well spotted. As per the findings doc, Brand Tasmania is the key face of Tasmania to the world, so this option does respond to the that and intentionally works to reenforce a similar message, allbeit more structured/governmental and also with a different visual metaphor (ie organic lines which were drawn from sand/topography/river sediment/tiger stripes).
The image research that informed this direction was very different, but agree the end result is in a similar space.
I’ve been looking forward to the concepts and you have not disappointed! Personally, this is my preference from the first round of concepts. I would however like to add my 2 cents and hopefully raise some constructive points for discussion.
I’ll try and keep it succinct, it is not my intention to offend, I really appreciate the work that you guys have done.
1. First impression – way too similar to the Brand Tas. logo which I think is a little “polished”.
2. Overall, love the typographic treatment, but in the “sub branding” example, why is the text in the second line smaller than what it is in the “primary” example?
3. Tassie is left off the map on a lot of “national” logos and campaigns.
Personally, this really bugs me, should King & Flinders be included? I’d imagine that this would alter the clean lines on the logo, but is it an issue?
4. Are the lines too thin to meet the needs of all mediums and sizes?
The fine lines are aesthetically pleasing and undoubtedly modern, but, reducing the lines from 13 to say 5 could make the logo more recognisable at from a distance/smaller sizes. 5 lines could also relate to our electorates? Sorry for the election reference.. Just an idea.
I really like the direction you’re going with this one. As you say, it’s modern while still referencing historical and natural elements. The typeface is also nice, with the capital R giving a little bit of extra character. But I agree with Cam and Tom that it is way too similar to the Brand Tas logo. You say this is intentional – I’m interested in hearing more reasoning behind that statement.
I’d love to see this one get to the next stage because I think your visual references are spot on – it just needs to evolve a bit more and gain its own personality.
I would have liked to see a bit more experimentation with the other two concepts.
This one leaves me a little cold – maybe it’s the colours. It does appear to be about motion, but I think it looks a little too corporate or like a bank. It would further encourage the idea that governments are businesses, selling services to consumers, rather than being representative, inclusive bodies. Possibly a true representation of current government practice Australia-wide, but not a comforting one.
I think the best comment I could leave here is writing out the dialog of thoughts that went through my head when I first saw this particular brand option.
The following is my thoughts, transcribed, from my first impression at 11:33pm March 10, 2010.
“Ooooo yeah I see what they have done here, nice. Yep its the shape of Tazie and the lines suggest movement and I am getting ‘future’ coming through quite strongly? Good use of gradients. Everyone is doing gradients in brands these days but that’s fine with me. It will work in one colour easily. Type is perfect. It’s humanist and will work in a corporate as well as local or communal/public environment.
Hmmm this ‘future’ thing is on my mind. It also feels suggestive of water, though I get the reference to the tiger stripes. Again ‘future.’ It is kind of feeling a bit technology forward and at the same time a corporate world. Umm I am thinking maybe a corporate company who are in electricity or energy? Yeah definitely a power company feeling right now is taking over harmony.
I still love it but I wan’t to feel maybe more nature and less sterilisation… hmm yeah I would love to see this brand put in first choice and refinement stage. It will work. It will inspire.
Maybe the brand could be a little more raw? Like milk! This brand doesn’t need to be both pasteurised and homogenised. Just pasteurised would be great in my opinion. Yeah… just pasteurised!”
Apologies for ones quite scattered thoughts
Good work ssw. Best of luck!
Looks… familiar?
http://www.brandtasmania.com/show.php?ACT=Public&menu_code=100
Hey Tom – well spotted. As per the findings doc, Brand Tasmania is the key face of Tasmania to the world, so this option does respond to the that and intentionally works to reenforce a similar message, allbeit more structured/governmental and also with a different visual metaphor (ie organic lines which were drawn from sand/topography/river sediment/tiger stripes).
The image research that informed this direction was very different, but agree the end result is in a similar space.
I’ve been looking forward to the concepts and you have not disappointed! Personally, this is my preference from the first round of concepts. I would however like to add my 2 cents and hopefully raise some constructive points for discussion.
I’ll try and keep it succinct, it is not my intention to offend, I really appreciate the work that you guys have done.
1. First impression – way too similar to the Brand Tas. logo which I think is a little “polished”.
2. Overall, love the typographic treatment, but in the “sub branding” example, why is the text in the second line smaller than what it is in the “primary” example?
3. Tassie is left off the map on a lot of “national” logos and campaigns.
Personally, this really bugs me, should King & Flinders be included? I’d imagine that this would alter the clean lines on the logo, but is it an issue?
4. Are the lines too thin to meet the needs of all mediums and sizes?
The fine lines are aesthetically pleasing and undoubtedly modern, but, reducing the lines from 13 to say 5 could make the logo more recognisable at from a distance/smaller sizes. 5 lines could also relate to our electorates? Sorry for the election reference.. Just an idea.
Regards,
Cam
I really like the direction you’re going with this one. As you say, it’s modern while still referencing historical and natural elements. The typeface is also nice, with the capital R giving a little bit of extra character. But I agree with Cam and Tom that it is way too similar to the Brand Tas logo. You say this is intentional – I’m interested in hearing more reasoning behind that statement.
I’d love to see this one get to the next stage because I think your visual references are spot on – it just needs to evolve a bit more and gain its own personality.
I would have liked to see a bit more experimentation with the other two concepts.
Jess