Running alongside our concept development work this week, we have been looking a little closer at the mechanics of how a State Government brand must work competitively. Side by side with other states, up and down with other regions.

It shows how the state brands tend to be stronger, more compact symbols of unity, whilst many local governments favor more pictorial, expressive formats. Interestingly, the current Tasmanian Government brand is more like many of these council brands in that sense.

As you can see from the below snapshot, when you line up the state brands with a selection of local government brands, some interesting (albeit hazy) similarities within each state set can also be seen (Victoria’s geometric abstraction and Tasmania’s literal landscapes for example).

I think on a purely competitive level, visual strength, unity and a sense of real substance is what we need to stand proudly as Tasmanians in this line up.

Click the image to zoom in.