Personally I feel the strongest idea lies in the Innovation State concept, as the representation of the logo carries more than just a heritage to a distinctive icon, but symbolises the diversity of the state; its natural resources. There’s hints of the tiger, but also symbolic unity for a Government entity. The more I look at it, the more I see Tasmania becoming a greater asset in the marketing of enterprise establishment to the state.
Clean, bold, and distinctively Tasmania. It gets my vote.
Tasmania isn’t a football team, why do we need to personify it with an icon of an animal or landform to gain recognition and identity? Should we have a mascot as well?
The sad truth is is that design in Tasmania is very rarely taken seriously, especially in the realms of graphic and visual representation. The “literal” is always perceived as the “only” solution without much deeper thought into the social and cultural nature of design and the distinct atmosphere and emotion inherent. Design is generally tacked on as a superficial component at the end of the process, instead of being vital to the instigation of the process and the dialogue that follows. The result is endless “dead dogs” and “maps of tassie” attached to every marketing campaign and corporate venture.
How about we readdress the fundamentals of design and create a graphic language for the State that projects the pure, refined, savvy and exuberant sensibilities reflected in the people and environment, in a contemporary, clear and accessible manner. I feel we need to focus on the potential, not the past. It should be a celebration of the State we love and the future we aspire to, and the ideas that have been used to date are insulting and embarrassing to the people that live here, and the place in which we live.
is the tiger not extinct? how does this represent a respect for nature?
Personally I feel the strongest idea lies in the Innovation State concept, as the representation of the logo carries more than just a heritage to a distinctive icon, but symbolises the diversity of the state; its natural resources. There’s hints of the tiger, but also symbolic unity for a Government entity. The more I look at it, the more I see Tasmania becoming a greater asset in the marketing of enterprise establishment to the state.
Clean, bold, and distinctively Tasmania. It gets my vote.
Tasmania isn’t a football team, why do we need to personify it with an icon of an animal or landform to gain recognition and identity? Should we have a mascot as well?
The sad truth is is that design in Tasmania is very rarely taken seriously, especially in the realms of graphic and visual representation. The “literal” is always perceived as the “only” solution without much deeper thought into the social and cultural nature of design and the distinct atmosphere and emotion inherent. Design is generally tacked on as a superficial component at the end of the process, instead of being vital to the instigation of the process and the dialogue that follows. The result is endless “dead dogs” and “maps of tassie” attached to every marketing campaign and corporate venture.
How about we readdress the fundamentals of design and create a graphic language for the State that projects the pure, refined, savvy and exuberant sensibilities reflected in the people and environment, in a contemporary, clear and accessible manner. I feel we need to focus on the potential, not the past. It should be a celebration of the State we love and the future we aspire to, and the ideas that have been used to date are insulting and embarrassing to the people that live here, and the place in which we live.