I like this fella – he looks proud and fierce and as though he’s looking at something we can’t see. As a whole, the logo looks kind of mountainous, so very like the Tasmanian landscape. He doesn’t look like the old tiger, who is kind of cowering or looking down. This devil appears to be looking up and challenging the world.
That said, I think some (government?) might think he looks too confrontational and not inviting enough. I like him, but maybe a hard sell.
I have no opinion re Devil vs. Tiger.
But I agree with Melanie (above) that this execution is too confrontational — my immediate response was that it was intimidating.
It’s my least favourite of the 3 concepts — by a long shot!
I like this fella – he looks proud and fierce and as though he’s looking at something we can’t see. As a whole, the logo looks kind of mountainous, so very like the Tasmanian landscape. He doesn’t look like the old tiger, who is kind of cowering or looking down. This devil appears to be looking up and challenging the world.
That said, I think some (government?) might think he looks too confrontational and not inviting enough. I like him, but maybe a hard sell.
I have no opinion re Devil vs. Tiger.
But I agree with Melanie (above) that this execution is too confrontational — my immediate response was that it was intimidating.
It’s my least favourite of the 3 concepts — by a long shot!