Comments on: Option #3: A Living Icon

By: J um

J um — Sun, 22 Aug 2010 00:19:19 +0000

And one more thing…. make sure to fix that white grass so that it doesn’t look like hand reaching up, i mean the bear strongly symbolizes government with it’s power.. if it looks like there’s a hand reaching from down below, you could almost add a speech bubble coming from down with a text: “help! help! get me out of here, you tyrann, somebody help me, that bear threw me here in the lava” which would again mean government’s tyranny and unreachability…

By: J um

J um — Sun, 22 Aug 2010 00:10:43 +0000

imo This one works best out of all options. And actually works very well. Others would be more suited for IT companies. I would still change the eyes of the bear from devil-like to be more gentle. The perspective and the fact it’s one of the most feared animals on earth already gives it a sturdy touch.

By: Greg R

Greg R — Thu, 11 Mar 2010 01:22:26 +0000

I have no opinion re Devil vs. Tiger.
But I agree with Melanie (above) that this execution is too confrontational — my immediate response was that it was intimidating.
It’s my least favourite of the 3 concepts — by a long shot!

By: Melanie

Melanie — Wed, 10 Mar 2010 23:46:34 +0000

I like this fella – he looks proud and fierce and as though he’s looking at something we can’t see. As a whole, the logo looks kind of mountainous, so very like the Tasmanian landscape. He doesn’t look like the old tiger, who is kind of cowering or looking down. This devil appears to be looking up and challenging the world.
That said, I think some (government?) might think he looks too confrontational and not inviting enough. I like him, but maybe a hard sell.